Are You Making Marketing Decisions in the Dark?
How do customers find your business online? Which marketing efforts actually bring in leads? Why do some website pages get traffic while others sit empty?
If you can't answer these questions with confidence, you're not alone. Most Pocatello and Idaho Falls businesses have Google Analytics installed but never log in—or log in and have no idea what they're looking at. Your website is collecting valuable data about customer behavior right now. Let us show you how to use it to grow your business
March 19th
How a Local Nonprofit Increased Volunteer Signups by 40%
A Southeast Idaho nonprofit organization had a website that seemed to be working fine. They posted regularly on social media, sent email newsletters, and occasionally ran Facebook ads to recruit volunteers. But they had no idea what was actually working.
When they finally opened Google Analytics, here's what they discovered:
72% of traffic came from mobile devices - But their volunteer application form was nearly impossible to complete on a phone
60% of visitors left immediately from the volunteer page - The page was confusing and overwhelming
Facebook ads generated only 3% engagement - Thousands of dollars spent with minimal results
Google search brought their best volunteers - But they'd been focusing budget on social media instead
They had been making marketing decisions based on assumptions, not data. Their website was telling them exactly what was wrong—they just didn't know how to listen.
What Changed After Understanding Their Data
After learning to read Google Analytics and making targeted changes:
Volunteer signups increased 40% in 60 days - Simplified mobile form and restructured volunteer page
Cut Facebook ad budget by 70% - Reallocated funds to Google search ads that actually converted
Improved page engagement - Identified and fixed the content causing people to leave immediately
Made confident decisions - Started every marketing meeting with real data instead of opinions
Tracked campaign performance - Knew within days whether new initiatives were working
No expensive marketing agency. No complicated tools. Just learning how to read the data their website was already collecting for free.
Learn Google Analytics From Scratch—No Experience Needed
This hands-on workshop teaches you exactly what to look at in Google Analytics, what it means for your business, and what actions to take. Even if you've never opened Analytics before, you'll leave confident in your ability to make data-driven decisions.
You'll Learn:
Analytics Basics Made Simple
What Google Analytics actually tracks and why it matters
Key terms explained in plain English (traffic, engagement, conversions, bounce rate)
How to navigate the Analytics dashboard without getting overwhelmed
Setting up Analytics if you haven't already (or checking if it's already installed)
Understanding the difference between visitors, sessions, and page views
Where Your Customers Come From
Identify traffic sources: Google search, social media, direct visits, referral links
Discover which marketing channels actually bring customers to your business
Compare performance across Facebook, Instagram, Google Ads, email campaigns, and more
Find out which sources generate the most engaged visitors
Learn why some traffic is valuable and some is worthless
How People Use Your Website
Identify your most visited pages and what makes them successful
See what customers click on and where they spend time
Discover where visitors leave your site (and why it matters)
Track the customer journey from landing page to conversion
Find broken or underperforming pages that need attention
Turn Data Into Business Decisions
Identify which products or services attract the most interest
Discover which content actually drives phone calls, form submissions, or sales
Calculate real marketing ROI for ads, social media, and other campaigns
Stop wasting money on marketing that doesn't work
Make budget allocation decisions based on data, not gut feeling
Create Simple Reports for Your Team
Set up automatic monthly performance email summaries
Build custom dashboards showing only the metrics that matter to your business
Create easy-to-share reports for partners, stakeholders, or team members
Schedule reports so insights arrive in your inbox automatically
Export data for presentations or business planning
Workshop Details
| Details | Information |
|---|---|
| Date | Thursday, March 19th, 2025 |
| Time | 4:00 PM – 5:30 PM |
| Location | 2306 Pocatello Creek Rd (Boy Scout Building) |
| Format | Hands-on practice with real Google Analytics accounts |
| Cost | 100% Free - Part of our Skills Training Series |
| Seats | Limited to 30 attendees |
| Level | Absolute beginner to intermediate - No prior experience needed |
What's Included:
Step-by-step walkthrough of the Analytics dashboard
Hands-on practice with real accounts (bring your laptop!)
Custom dashboard templates for different business types
Weekly monitoring checklist
Q&A session for your specific business questions
Light refreshments
Networking with local business owners
Easy Access from Across Southeastern Idaho
Workshop location at 2306 Pocatello Creek Rd (Boy Scout Building):
Pocatello (10 minutes)
Chubbuck (5 minutes)
Blackfoot (20 minutes)
Idaho Falls (40 minutes)
American Falls (25 minutes)
Rexburg (60 minutes)
Free parking available.
Your Speaker: Ali Khan
Ali Khan is the Founder and CEO of MOATiT, a Pocatello-based technology company that has helped over 150 Southeastern Idaho businesses implement data-driven marketing strategies using Google Analytics.
As a certified Google Analytics professional, Ali specializes in teaching non-technical business owners how to extract actionable insights from their website data. He has trained hundreds of local business professionals on using Analytics to improve marketing ROI, increase conversion rates, and make confident business decisions.
Ali has worked with businesses throughout Pocatello, Idaho Falls, and Blackfoot across diverse industries—medical practices, home services, retail stores, restaurants, nonprofits, and professional services—helping them understand which marketing investments actually generate results. His teaching approach is straightforward: if you can read an email, you can learn Analytics.
Beyond running MOATiT, Ali leads the monthly Skills Training Series in Pocatello, providing free education to ensure local businesses have the digital skills needed to compete effectively in today's data-driven marketplace.
Who Should Attend This Workshop?
This training is essential for anyone responsible for business growth or marketing performance.
You'll Benefit If You:
Have Google Analytics installed but never look at it (or don't know how)
Spend money on marketing but can't prove what's working
Make decisions based on assumptions instead of data
Want to understand where your website traffic comes from
Need to justify marketing spend to partners or leadership
Wonder why your website gets traffic but few conversions
Manage social media, ads, or content without knowing the ROI
Ideal for:
Business owners and managers
Marketing and social media managers
Website owners and administrators
Nonprofit leaders tracking donor or volunteer engagement
Solo entrepreneurs and freelancers
Administrative professionals managing online presence
Sales teams depending on web leads
Anyone responsible for tracking business results
Whether you run a medical office in Idaho Falls, a retail store in Pocatello, a nonprofit in Blackfoot, or a service business in Chubbuck, understanding your website data is critical to growing efficiently.
If you can read an email, you can learn Analytics. We make it simple—just like our other workshops.
What to Bring to the Workshop
This is hands-on training using real Analytics accounts—ideally yours.
Please bring:
Your laptop (fully charged)
Google Analytics login credentials (if you have access)
Your website URL
List of questions about your current website traffic
Notebook and pen for notes
Note: Don't have Google Analytics set up yet? No problem! We'll show you how to get it installed and what to look for once data starts collecting. You can also follow along with example accounts during the workshop.
Why This Training Matters for Pocatello Businesses
Most local businesses have Google Analytics installed—their web developer set it up years ago—but they've never logged in or don't understand what they're seeing.
This means they're
Spending money on marketing that doesn't work
Missing obvious problems with their website
Making decisions based on guesswork instead of evidence
Losing customers to competitors who use data better
This free workshop—part of our Skills Training Series—gives you the tools to make smarter business decisions based on real customer behavior, not assumptions.
When local businesses operate with better insights, our entire Southeastern Idaho community becomes more competitive and prosperous.
No sales pitch. No agency upsells. Just practical skills that help you understand what's actually happening with your online presence.
Stop Guessing, Start Growing
That local nonprofit isn't special. They simply took 90 minutes to learn how to read the data their website was already collecting. You can do exactly the same.
Your website is generating insights right now about who visits, what they care about, where they come from, and why they leave. The difference between businesses that grow and businesses that stagnate often comes down to using this data effectively.
You don't need to become a data scientist. You just need to understand the handful of metrics that actually matter for your business type and how to act on what you discover.
Workshop is March 19th
Frequently Asked Questions
I've never used Google Analytics. Will I be lost?
Not at all! This workshop assumes you're starting from zero. We'll walk through every step, explain terms in plain English, and make sure everyone can follow along. If you can read an email, you can learn Analytics.
What if I don't know if Google Analytics is installed on my website?
We'll help you check during the workshop! Many businesses discover it was already installed by their web developer—they just never knew how to access it. If it's not installed, we'll show you how to set it up.
I have Analytics but the dashboard is overwhelming. Is that normal?
Completely normal! Google Analytics has hundreds of reports and metrics, but you only need to monitor about 10-15 for most businesses. We'll show you exactly which ones matter for your business type and how to ignore the rest.
How much time will I need to spend on this after the workshop?
Most business owners find that 15-20 minutes per week is enough for a quick check-in. We'll show you how to set up automated reports that come to your inbox, so you don't even need to log in unless you want to dig deeper.
My business doesn't sell products online. Is this still useful?
Absolutely! Analytics works for any business with a website—whether you're tracking form submissions, phone calls, appointment bookings, volunteer signups, or just understanding which content resonates with your audience.
Will this help me understand if my Google Ads or Facebook Ads are working?
Yes! One of the most valuable skills you'll learn is tracking which marketing channels (including paid ads) actually generate results for your business versus which ones just burn money.
Can I bring my web developer or marketing person?
Please do! Having your web developer or marketing team member attend means they'll understand exactly what data you need and can help implement changes. Just make sure each person registers separately.
I hired a marketing agency. Should I still learn this?
Absolutely. Understanding Analytics basics helps you ask better questions and hold agencies accountable. You'll know whether they're reporting meaningful metrics (like conversions) or just vanity metrics (like page views).
What's the difference between Google Analytics and Google Search Console?
Good question! Analytics tracks what happens on your website, while Search Console shows how your site performs in Google search results. We'll focus primarily on Analytics but will mention how Search Console complements your data.
Will I receive materials to reference later?
Yes! You'll get dashboard templates, a weekly monitoring checklist, a glossary of terms, and troubleshooting tips for common Analytics issues.
Join Southeastern Idaho Businesses Making Data-Driven Decisions
Business owners across Pocatello, Idaho Falls, Blackfoot, and surrounding communities are discovering that understanding website data transforms marketing from guesswork into strategy. From nonprofits to retail stores, medical practices to service businesses, the pattern is consistent: businesses that use their data grow faster and waste less money.
This practical workshop will show you exactly which numbers matter and what actions to take based on what you find.
Only 30 Seats Available - Register Today
We limit attendance to 30 people to ensure everyone gets individual attention and can ask questions about their specific situation. Analytics workshops typically fill quickly.
Part of Our Monthly Skills Training Series
This Google Analytics workshop is the third session in our 2025 Skills Training Series. Each month, we offer free training on essential digital tools for business:
January: Google Workspace for Productivity
February: Copilot & Gemini for Business Tasks (This Workshop)
March: Google Analytics & Business Insights (This Workshop)
April: Topic TBA - Check back soon
All workshops are free, hands-on, and designed specifically for Southeastern Idaho businesses. Missed a previous session? Join us for upcoming workshops throughout the year!
Pocatello, Idaho
Serving Southeastern Idaho with digital training and IT solutions
Questions about the workshop?
Call 208-900-6628 or visit our website to learn more about our Skills Training Series.
Workshop Location: 2306 Pocatello Creek Rd (Boy Scout Building), Pocatello, ID
Date: March 19th, 2025
Time: 4:00 PM - 5:30 PM
Cost: Free